BROCHURE DESIGN

Design Manifesto Booklet: Beyond Aesthetics, Toward Meaning
More than a portfolio piece—this manifesto questions why we design, who we design for, and how visual culture can heal rather than harm.

Problem Statement:
Modern design has become detached from nature, prioritizing consumption, aesthetics, and profit over environmental and human well-being. The core problem is the loss of harmony between design and the natural world.

Process:
Research reframed design from “form” to responsibility, so we treated nature as the primary stakeholder and used systems maps and light-weight LCA to locate leverage points. That insight drove a few non-negotiables: center biophilic design to restore human and nature contact; eliminate fossil inputs and privilege passive systems; measure and cap life-cycle carbon (local, low-energy, durable, repairable); design for circular flows (reuse, take-back, refurbishment) rather than linear throughput; widen scope to multispecies well-being (green infrastructure, water capture, habitat); and embed climate justice via participatory processes that foreground affected communities. We chose these because they convert values into operational constraints—materials, energy, longevity, and governance—making the manifesto testable, scalable, and resistant to backsliding.