POSTER DESIGN

Mash-Up Poster: When Worlds Collide, New Stories Emerge
A visual experiment that merges unexpected cultural icons, design styles, and meanings into one powerful composition — inviting viewers to question how context shapes creativity.

Problem Statement:
Famous movie quotes often lose impact through repetition and overuse. The challenge was to revive their emotional power by fusing distinct cultural voices into a single, thought-provoking visual statement.

Process:
Research into aphorisms and film taglines showed that repetition breeds cliché, but cross-lingual collisions can restore surprise. I treated the two quotes as opposing narrative forces—an urgent imperative (“seize the day”) versus a fatalist verdict (“life is worth nothing”)—and looked for a synthesis that would hold both truths in tension. The insight was to make the friction the message: a deliberate code-switch that forces rereading. That led to the hybrid line “Carpe no vale nada,” compressing optimism into nihilism so the viewer resolves the contradiction internally. To heighten that tension visually, I used fluorescent pink as a highlighting color—an intentionally jarring, almost aggressive hue that demands attention and interrupts the otherwise minimal composition. Its intensity acts as both visual emphasis and emotional commentary, amplifying the clash between vitality and emptiness at the core of the phrase.